Open List Home >> Boston, MA >> Shopping >> Jewelry Sales & Repair >> So Good Jewelry
Buyers & Sellers of Diamonds, Jewelry and High Grade Watches

Specializing In Buying & Selling Fine Quality Diamonds, Colored Gems.


3.0 of 5 stars.
and yes, STILL NO i don't want your freakin' basket to carry around for my plastic jewelry...and NO you are not being stealth when you follow me around expecting I'm going to steal the 7.99 "gold...
yelp.com - user review - 03/31/2009
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4.0 of 5 stars.
Sure, it's not high quality jewelery. But who wants to spend a bunch of money on this season's long, chunky bead-and-feather necklaces so that they last for years? Puh-leez.This place is great for...
yelp.com - user review - 12/06/2008
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3.0 of 5 stars.
First of all, it's costume jewelry. If you came here expecting amazing quality jewelry, then you obviously didn't notice the sign. No high-end jewelry chain is going to name themselves "So Good"....
yelp.com - user review - 11/04/2008
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I have been to this store a couple of times and I have to be honest their quality is terrible. 1) A pair of ear-rings that I bought was on my dresser for about 2 months and they were silver when I bought them,...
citysearch.com - user review - 11/01/2008
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this place made me turn my head, it has jewelry that shines brighter than the sun and accessories you would love to have. when i went there today with some family and friends i wanted the store to have a...
citysearch.com - user review - 10/04/2008
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3.0 of 5 stars.
When you want some cute jewelery for a normal price in boston, go here. They had some great necklaces that were out of my price range, but as a fan of earrings, this is the place to go. also, cute...
yelp.com - user review - 08/25/2008
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4.0 of 5 stars.
I will agree with most of the other reviewers in that So Good's jewelry is not of the highest quality. BUT YOU'RE GETTING WHAT YOU PAY FOR.That's why I love this place; when I have the hankering for a...
yelp.com - user review - 07/17/2008
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I didn't go I requested a donation for a non-profit event. They turned me down. Don't go here. They're not nice people. What if someone was dying. That would be bad REALLY BAD. i mean sure they have nice stuff...
citysearch.com - user review - 07/17/2008
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So Good is a really great jewelry store.It has two floors wow!and when you walk up to the second floor it is like you just stepped into a diamond it is so sparkly andfull of jewelry on all of the walls up there. So Good is the best jewelry store ever go today!
openlist - user review - 06/27/2008
3.0 of 5 stars.
SPARKLE ORGASM.Sums it up.So sparkley. I was hypnotized. 5" diameter sparkley hoop earrings MINE! -looks at price tag- $34.99.No f'ing way! The stuff is insanely adorable. There is TONS of it. It...
yelp.com - user review - 06/25/2008
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I love custom jewelry shops, it was just as everyone states jam packed. I was visiting from Chicago so I was hoping I could buy alot of goodies but the prices were very high. C'mon the cheapest was 9.99 and...
citysearch.com - user review - 06/20/2008
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3.0 of 5 stars.
I am a true Long Island girl at heart, as my ears will ONLY accept real gold and silver jewelry, nothing more. My ears reject fakey-fakes (and platinum, too, which only proves more that I'm a total...
yelp.com - user review - 05/30/2008
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5.0 of 5 stars.
My heart pounds when I walk in here. I have a coronary, and then make it up to the second floor where feel a seizure coming on.Oh yes folks, it is MARVELOUS.Anyone who has ever spawned a female...
yelp.com - user review - 01/22/2008
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3.0 of 5 stars.
I come here just for the Russian pop music. The jewelery is cute in a, "What should I wear to my high school prom?" sort of way, but it always ends up cheap looking and tarnishes quickly. I'd...
yelp.com - user review - 01/15/2008
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2.0 of 5 stars.
No good. Want a store that will bring you to tears? Go here. Have a friend that likes rhinestones? Unfriend them.Pink. Girlie. Foofie. Gemmie. Things.A wall of e-flashback inducing accessories for...
yelp.com - user review - 12/31/2007
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2.0 of 5 stars.
Leisha is right in her review, in that this is a good place to find costume jewellery and where you can always find something to match your outfit. There are a few nice pieces, and I always do find at...
yelp.com - user review - 11/13/2007
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3.0 of 5 stars.
Its like Claire's, but with more SPARKLY!! z0mg, sparkles sparkles glitter everywhere!!sadly, half the merchandise looks good only IN the store under all the shiny bright lights with all the mirrored...
yelp.com - user review - 11/09/2007
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OK it's really cheap, but who cares. They have a lot of things that you won't find anywhere else. Plus, compared to Jasmine Sola or Urban Outfitters the pricing is better for a lot of similar things.
citysearch.com - user review - 09/27/2007
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3.0 of 5 stars.
Visiting So Good is like wandering into a dream that a little girl is having...if that little girl accidentally popped an acid tab while playing dress-up with Mommy's jewelry box...This place is total...
yelp.com - user review - 09/12/2007
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4.0 of 5 stars.
I didn't know this was a chain. There's one on Haight Street in SF. Same basic principle of a bazillion shiny baubles for girls who want cheap pretty things. The layout can be a bit overwhelming. So...
yelp.com - user review - 08/16/2007
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3.0 of 5 stars.
Did anyone have a Teen Girl Squad moment (Strongbad) and yell out "Sooooooooooooooo goood!" when they saw this store? Yeah. I did. So I walked past it and came back 5 minutes later. Like that...
yelp.com - user review - 07/19/2007
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3.0 of 5 stars.
cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap cheap...
yelp.com - user review - 07/19/2007
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4.0 of 5 stars.
I don't shop here a lot, but I do have a good number of a sparkly rings and bracelets from here that I LOVE. I love costume jewelry and they have such an array. I love buying stuff that I know my...
yelp.com - user review - 06/20/2007
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2.0 of 5 stars.
So Good Jewelry offers over-priced junk in a musty, fierely aromatic environment. The knick knacks are about as original as Johnny Cupcakes (see review) and also of low quality. If you are looking for...
yelp.com - user review - 06/05/2007
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4.0 of 5 stars.
I completely agree with all the reviewers who've described So Good as the place to go for "disposable" jewelry buys. Whether you lose jewelry easily, need a necklace that's juuuust the right shade of...
yelp.com - user review - 04/23/2007
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3.0 of 5 stars.
when you first walk into this place, it's like being smothered with glitzy, kitschy, fake gold.okay, so that makes it sound bad. but, really, there are hundreds and hundreds of pieces of jewelry...
yelp.com - user review - 04/20/2007
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3.0 of 5 stars.
Gotta be honest -- this place has some funky, cool jewelry. It really does. I am also digging the fact that this place has a below ground location. Unfortunately my compliments stop there. This...
yelp.com - user review - 01/27/2007
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4.0 of 5 stars.
The store's a bargain located on Newbury Street. It definitely sparkles, with all kinds of jewelry, from costume to subtle. The staff is helpful and the merchandse is usually organized.My roommate...
yelp.com - user review - 01/16/2007
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1.0 of 5 stars.
overpriced crap, i bought a pair of thin silver hoops ($20) here that kept falling out of my ears, finally i bent them a bit to keep them in and now they are not hoops!!!
yelp.com - user review - 10/17/2006
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Do you like sparkly things? Then this is the store for you! I was browsing around Newbury St. one day and stumbled upon this neat little basement store. Upon first glance, this store can be a tad ...
judysbook.com - user review - 08/29/2006
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4.0 of 5 stars.
I totally agree with Jackie G. This place is the best if you tend to lose jewelry. You have to take it for what it's worth... So Good is kind of like the H&M of clothing..great to buy trendy sort of...
yelp.com - user review - 08/28/2006
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2.0 of 5 stars.
All that sparkly makes the store seem so tacky. If you like to change jewelry a lot, then this store is for you, but if you're into something more simple and elegant and long lasting, then this is...
yelp.com - user review - 08/16/2006
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2.0 of 5 stars.
This place has the most jewelry in one room that I have ever seen. If the stuff wasn't so cheap it would be nice but I bought a bracelet here and it broke before I even took it out of the bag...now...
yelp.com - user review - 07/26/2006
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4.0 of 5 stars.
If you lose jewelry as quickly as I do, So Good jewelry is the place for you!! They offer a huge selection of jewelry at low prices (although somethings are a little overpriced). It is seriously...
yelp.com - user review - 07/19/2006
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2.0 of 5 stars.
I guess So Good is ok enough if you're buying costume jewelry for yourself, but I'd never seriously consider giving someone a gift from here. While some people rave about the cheap jewelry, rest...
yelp.com - user review - 06/11/2006
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1.0 of 5 stars.
Seeing the insanely large collection through the window, I desided to stop by. Despite the selection, I found only one half decent string of beads. Everything had an underlining theme of tacky. Go...
yelp.com - user review - 06/09/2006
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2.0 of 5 stars.
So Good is like a slightly better Claire's. The only thing it is good for (not even good, great) is jewelry for formals, proms, events like that. They have these sets of matching necklaces,...
yelp.com - user review - 06/09/2006
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My friends kept telling me about this place and I was like, yeah yeah. Then I finally went and I was BLOWN AWAY. If you have an outfit and you need just the perfect exact right piece of jewelry the wi...
judysbook.com - user review - 05/23/2006
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The sparkle of rhinestones is almost blinding as you walk into So Good Jewelry on Newbury Street. The place is a godsend if you are caught without fancy jewelry for an event or just need a bit of a p...
judysbook.com - user review - 05/13/2006
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4.0 of 5 stars.
If you lose jewelry with the same expertise as I can, So Good will relieve some of the guilt. With a sizable selection and low low prices, you can't go wrong. You can find earrings, necklaces, hair...
yelp.com - user review - 04/23/2006
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3.0 of 5 stars.
A good place for cheap jewelery. The selection is massive--which can be a bad thing as I tend to get overwhelmed by everything and leave with nothing.. still a good, fairly inexpensive place for fun...
yelp.com - user review - 04/15/2006
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If you like shiny objects, this is the store for you. Everything sparkles. There's another location at Downtown Crossing which is I think, bigger. Some of the jewelry is rather expensive, but you can ...
judysbook.com - user review - 04/14/2006
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2.0 of 5 stars.
Tons of sparkly stuff, but way overpriced IMO. I mean, none of this stuff is in anyway valuable or durable. Not like it's even sterling silver! And they are charging upwards of $20-$30 for some of the...
yelp.com - user review - 03/30/2006
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4.0 of 5 stars.
If you are like me, don't let the sparkles and pink intimidate you. Go in. You are bound to find something you like for a good deal. Some stuff is a little crazy, but they have a lot of decent stuff...
yelp.com - user review - 03/27/2006
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4.0 of 5 stars.
One word comes to mind when I walk into this store: Shiney! There are so many different styles of jewlery here and it can almost be a bit overwhelming. However, the prices are generally pretty...
yelp.com - user review - 03/21/2006
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3.0 of 5 stars.
jewelry to go out and party in.
yelp.com - user review - 03/07/2006
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5.0 of 5 stars.
Great selection and prices. Head to this place if you need unique jewelry on a budget. Be prepared to spend some time in here!
yelp.com - user review - 02/15/2006
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5.0 of 5 stars.
Perfect for buying earrings and necklaces and everything else you know will go out of style soon. They have every kind of jewelry (all sorted by color, style, and type). I love bringing in a new...
yelp.com - user review - 01/29/2006
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1.0 of 5 stars.
I tend to look but not buy, possibly because I am so overwhelmed by the choices. It would be great if everything were cheap but it is way marked up. Probably because of the central Downtown Crossing...
yelp.com - user review - 01/24/2006
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This store is so overwhelming! You can find anything from a tiara to the latest crocheted beads. All the trends are here as well as some more understated pieces. Bangles, necklaces, earrings and other...
citysearch.com - user review - 11/17/2005
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So Good jewelry in Downtown Crossing is the perfect place to pick up a new accesory to compliment any outfit. They have jewelry of all shapes, colors and sizes so you will be sure to find something that you're...
citysearch.com - user review - 11/14/2005
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I watched a segment on Chronicle where they interviewed the owner of this chain of jewelry stores. She claimed it was affordable jewlery. HA! I went in the new store in downtown crossing yesterday and WOAH was...
citysearch.com - user review - 10/13/2005
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This store is so overwhelming! You can find anything from a tiara to the latest crocheted beads. All the trends are here as well as some more understated pieces. Bangles, necklaces, earrings and o...
judysbook.com - user review - 09/09/2005
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4.0 of 5 stars.
Girl's dream. Guy's nightmare. They have so much to choose from, and for every taste, too...whether you are into gems, or more earthy stuff, or beads. You can spend a lot of time here, just looking....
yelp.com - user review - 08/14/2005
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So Good Jewelry has a few stores in Boston, but I've only been to the Newbury Street location. Look carefully for the Newbury Street store - it is easy to miss because the store itself is below groun...
judysbook.com - user review - 08/12/2005
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The first time I walked into this store, my jaw dropped. I didnt think it was possible to have so much of every kind of jewelry in a single room. But So Good has it. The jewelry is decently priced, and there...
citysearch.com - user review - 08/11/2005
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Great if you're looking for a fun piece to match a particular outfit, but not exactly great jewelry for everyday wear. Very overwhelming atmoshphere - bright colors, crowded shelves, a little too many tacky...
citysearch.com - user review - 08/07/2005
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4.0 of 5 stars.
Just as I refer to "Forever 21" store as the throw-away clothing store, so I do with the So Good Jewelry Store. Sometimes you just need items that you know will only be worn once or twice, or you need...
yelp.com - user review - 08/03/2005
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2.0 of 5 stars.
This store sparkles. Be aware that is is the lighting in the store. If you buy something and go home, you will notice that hmmm, it does not sparkle as much. Its the lights. Store tends to cater...
yelp.com - user review - 07/30/2005
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5.0 of 5 stars.
I have my pal Brylee to thank for showing me that So Good is not just another jewelry shop. The place is GLISTENING with sparkly goodies. The earring selection is particularly fab, and the rhinestone...
yelp.com - user review - 07/27/2005
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A good friend of mine always has the cutest, most whimsical jewelry. Whenever anyone asks her where she got it, the answer, inevitably, is Taiwan. When we walked past So Good Jewelry she stopped and said...
citysearch.com - user review - 07/22/2005
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So Good is a cute little jewelry store with locations on both Newbury Street and now Washington Street in Downtown Crossing. They have jewelry for any, and I mean any, occasion. The place is filled from floor...
citysearch.com - user review - 07/15/2005
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4.0 of 5 stars.
The jewelry here is absolutely fantastic- and really cheap. If you have a formal event to go to and need earrings to match your dress, this place will have them. It's like a grown-up version of the...
yelp.com - user review - 07/14/2005
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3.0 of 5 stars.
I guess they have some good stuff in here but its very overwhelming. Stuff is a bit tacky too but you can find some dimonds in the rough. If your shopping on Newbury and you need some Jewerly check it...
yelp.com - user review - 07/14/2005
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3.0 of 5 stars.
So Good Jewelry is heaven for those who like to sparkle. While I think some of their prices are expensive for something you could probably get elseware for less expensive, they make up for it in sheer...
yelp.com - user review - 07/13/2005
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4.0 of 5 stars.
This place is fun to explore. I think of it as a less cheesy Claire's with a much bigger selection. There are lots of fun, sparkly things. Some prices are incredibly cheap and others are...
yelp.com - user review - 07/13/2005
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2.0 of 5 stars.
So good has soooooo much in it. Can find some nice stuff , but junk as well. Bought a necklace there and it broke the next day. Of course it was cheap so I wasnt too upset. Its great when you are just...
yelp.com - user review - 07/12/2005
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4.0 of 5 stars.
What a completely ridiculous and over the top store. Silk flowers pasted all over the walls, every color and combination of stone, sequin, metal, fake and real gems. The store is like a psychedelic...
yelp.com - user review - 07/10/2005
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What a completely ridiculous and over the top store. Silk flowers pasted all over the walls, every color and combination of stone, sequin, metal, fake and real gems. The store is like a psychedelic nightmare,...
citysearch.com - user review - 07/10/2005
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4.0 of 5 stars.
Its one big sparkle inside! Great for really sparkley relatively inexpensive things. So good is to college girls what Claire's is to jr high girls. Not such a good ring selection though.
yelp.com - user review - 07/08/2005
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3.0 of 5 stars.
It is SO overwhelming to walk into this store, but everytime my friends and I go in we end up with something we can be proud of. There is just so much stuff- the quantity is overwhelming, but they...
yelp.com - user review - 07/02/2005
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4.0 of 5 stars.
With rhinestones and sequins covering nearly every surface, this place is a jewelry junkies' dream come true! However, with so many earrings and bangles crammed into such a small store, it can be easy...
yelp.com - user review - 06/29/2005
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4.0 of 5 stars.
I brought a man-friend here awhile ago and the second he walked in he said, "oh my god. too many sparkly things, can we go yet?" so good jewelry has TONS of sparkly items covering the walls and all...
yelp.com - user review - 06/29/2005
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